The issuer wants this card taken out of circulation — flagged lost, stolen, or canceled. In-store, the terminal is literally asking the cashier to confiscate it.
Never retry. Request a different payment method. In-person: follow your confiscation policy carefully (most merchants don't bother — it's not worth the confrontation).
A hard decline: the issuer's answer is final. Retrying won't change it, and it inflates your decline rate — networks watch that number.